英文论文（整理15篇）(12)

2.3 Cultural values

Cultural values is measure the consequences of peoples behavior and standards. They affecting the way of people understanding the problems and will give rise to a strong emotional impact. In different cultures, values will be very different. Culture in a very appropriate behavior in another culture may be seen as immoral. For example, Americans believe that nepotism is immoral, however it as an obligation at the majority of Latin American culture. Therefore, the Understanding of a certain society in popular as well as these ideas in the personal behavior the degree which respects is very important. Our discussions here will focus on those activities is essential to understand the socio-economic values, more specifically, is these for promote the cross-cultural communicative competence and the values is worth noting.

2.3.1 Ethics

China has heavier ethics. “Acquaintance” and “relationship” has its own special meaning and significance, once the relations have been established, the two sides have become acquaintances or friends, and generous concessions to help the situation appear, and the degree of trust and tolerance will be improved, so the Chinese people have more oral agreement. Americans is not the case, they do not pay attention to cultivating the feelings of both sides, and attempts to separate business and friendship. To deal with the problem, often used the legal means, lawyers come forward to solve the problem is common, it is flexible and not rigid, we should clearly recognize this point. However, once sign the contract, they are very much focused on the legal contract, the performance of the contract is higher. The Chinese delegation to the West, maybe a long time no one could entertain, and this misunderstanding of the people are not interested in their visit; Europeans come to China, No matter what they do may find that there are people who accompanied, and this misunderstanding of the people lack of trust in them. Of foreign visitors, a senior care too much, not to mention dinner, often mistakenly believe that this expressed his companys products or have a preference, this in fact is the Chinese hospitality, This can lead to subsequent disappointment, and even complain.

2.3.2group awareness

In the course of the Chinese and Western cultural traditions and different cultural values, on the negotiations issues tend to have a confrontation or misunderstanding. Chinas national character has a very remarkable phenomenon, that is Settles on the face or the dignity. At the negotiating table, if make a choice from “decent” and “interest”, both the Chinese people will often choose to “decent.” Why do the Chinese people want to save face at all costs? Because of the ideological core of Chinese culture is a group consciousness. In accordance with the sense that each one is not a separate person, but living in a certain social relations, and no face will not the face of others, there is no face on the people and will not be able to live in the social and group life, and may even be abandoned by society and the groups. But not like Westerners, they value the interests of negotiations, they will not hesitate to choose interest from “decent” and “interest” of the two. Chinese people regarding negotiations result whether can bring honor for their face, looks extremely important, as well as some Western negotiators in their works cautioned China in the talks, we must note that use of Chinas national character. It is clear that only a correct understanding and properly grasp the existence of Chinese and Western differences in national character, can effectively help us in a timely manner to correct our own shortcomings and strengthen our own advantages and use of others shortcomings to collapse of others strengths.